Vivo recently changed locations and, after ten years, they have decided to rebrand themselves. With a focus on gaining new clients and stylists, while becoming a more philanthropic brand, we, at Polish Ad Agency, campaigned a movement called "You are Valued." This campaign encompasses their mission and all of their target audiences, including current and potential clientele, new stylists, and the community.
With their new mid-century modern designed space, I focused on designing a new, clean, and sharp look that compliments the dark gray and gold accents in the salon by refreshing the service menus, wedding menus, Thank You cards, and recruitment fliers, as well as filming and producing a video ad and photographing sample client testimonies and product posts.
Promotional video for Vivo sharing a real client testimony, in order to influence potential clients. The video was directed, filmed, and edited by Linda Huynh. Drone footage by Brad Soza.
Sample client testimonies created for Facebook and Instagram. Photographed and designed by Linda Huynh.
Sample product promotions for Vivo's Instagram. Photographed and edited by Linda Huynh.
New "Thank You" postcards that are mailed to clients after their first visit. Designed by Linda Huynh.
Vivo Salon's Marketing Plansbook. Written by Abbigael Bryant, Carley Baker, Josie Harms, Linda Huynh, and Brad Soza. Plansbook designed by Linda Huynh.
